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Pleasant View Grocer Supports Charity with Sale of Subida Coffee

H.G. Hill in Pleasant View has started selling Subida Coffee, a unique brand that donates 100-percent of its profits to charity.

The Subida Coffee brand was originally started to support the Moses Project, an agriculture training center in Honduras.

According to a press release, young men from all over Western Honduras apply to the program in hopes of receiving a quality high school education not offered in their area or unattainable due to its cost. Along with helping them complete their formal education, participants are also schooled in agricultural areas like tilapia, chickens, greenhouse vegetables, beekeeping, coffee, and more. The goal is to equip them with all they need to lift themselves, their families, and their communities out of poverty.

Always fresh and of high quality, Subida has 12oz. bags of ground and whole bean coffee as well as a 12-count k-cup box.

"Each of the boys that live at the Moses Project has a unique and compelling story. When David was seven, his mother died. A few years after that, his father was killed. Because of this, he grew up in a family-style orphanage of which he speaks fondly. After David turned 18, he had to leave the program and began to search for what was next. He found the Moses Project, and it changed the course of his life," the press release reads.

About the project David says, “I have learned so much. I did not know what it meant to work the ground or use a machete. I didn’t know how to work with bees, which is what I have done since I have been here at the Project. I’ve also learned the process of coffee.”

Subida Coffee Company is a wholly-owned brand of Mission UpReach, Inc., a 501.c.3 nonprofit organization in Western Honduras.

For more information, contact Caleb Gossett at


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