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Re:Defined Boutique Finds its Way Back ‘Home,’ Celebrates Record-Breaking Opening

Business came full circle for Re:Defined Boutique owner Jenna Boykin when she opened the doors to her newest storefront on Saturday, August 22, in Pleasant View.

Receiving the “warmest of welcomes” in its return, the store earned record-breaking sales on opening day. The opening’s wild success confirmed her suspicions that Pleasant View was ready for her to return.

“We were overwhelmed by the response,” says the lifelong lover of fashion. “With the checkout line to the door most of the day, we quickly realized that Pleasant View is going to rise to the occasion of supporting our small business; we could not be more grateful.”

Boykin, who originally turned her love of fashion into a brick and mortar in 2013, kept pursuing her dream even after closing the original Pleasant View location in late 2017. Since then, she has opened up an incredibly successful Clarksville location, a booth at Miss Lucille’s Marketplace, and even launched a website earlier this year.

Like the other locations, the Pleasant View-based boutique, located at 1120 Main Street, is committed to redefining women's ideas about beauty and body image by offering a variety of styles and a size range of X-small to 3XL.

Re: defined Clarksville is located at 1835 Madison Street, and the eye-catching booth at Miss Lucille’s is located at 2231 Madison Street- also in Clarksville. To shop online, visit

No matter how customers choose to shop at Re:defined Boutique, they are sure to find the latest trends in apparel, jewelry, and shoes with a focus on quality, tastefulness, and affordability.

“We couldn’t be more thrilled to be back home in Pleasant View where it all started, all the while redefining ‘beauty’ in the lives of the women and girls we meet,” Boykin adds.

The Pleasant View shop will be open Monday through Friday from 10 AM to 6 PM and on Saturdays from 10 AM to 4PM.

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